New and Improved

Patrick W. Andersen
2 min readJan 20, 2024

A popular brand of toilet paper recently released a new and improved product. What was the change? Would it help ease the household shopping budget? Increase absorbency? Make our restroom visits more pleasant?

Um, no. The change is that, instead of a straight perforated line, the individual sheets are now separated by a curvy perforated line. I could not make this up. Check it out at your local market.

This reminds me of the countless advertisements aired during my lifetime for “new and improved” versions of old products. The old laundry detergent, for instance, made clothes…

--

--

Patrick W. Andersen

Patrick W. Andersen is a writer in San Francisco. His novel, Second Born, told of the boy Jesus growing up with his brothers and sisters in Galilee.